How to Build a Brand That Actually Reaches Your Community
With Yareli Esteban, Founder & CEO at Multicultural Marketing Agency
Most brands target a general audience and leave massive revenue on the table. Yareli Esteban runs a multicultural ad agency and walks through the system she’s used to help CEOs reach the communities their competitors ignore.
BRANDING
GUEST
Yareli Esteban
Founder & CEO
Multicultural Marketing Agency
Yarelia Esteban moved from technology into multicultural marketing and founded an agency that helps founders reach audiences their campaigns routinely miss. Her focus: inclusive marketing systems, personal branding for CEOs, and the planning it actually takes for women-owned businesses to cross the million-dollar threshold.
ABOUT THIS EPISODE
Yareli Esteban started in tech. Moved into multicultural marketing. Now runs an agency helping CEOs reach the communities that most campaigns quietly ignore. Her thesis is simple and uncomfortable: if the people in your campaign don’t look like the people you want to sell to, you have already lost the sale.
Milton and Jacquelyn press on the hard numbers. The majority of Black and Hispanic women-owned businesses never cross a million dollars. Why? Usually not for a lack of product - for a lack of distribution, capital, and a brand the founder built around themselves before they built one around their company.
The takeaway: your name is your brand. Your company is downstream of it. Stop investing in logos and start investing in your own public record.
LISTEN ON
HOSTS
Jacquelyn Clayborn
CO-HOST
Milton Quinn
CO-HOST
HIGHLIGHTS
EXPERT INSIGHT [07:10]
"If your campaign only has certain folks that don’t represent all communities, well, then the answer is no, it doesn’t work.”
Multicultural isn’t an add-on. If the people in your campaign don’t represent the people you want to sell to, the campaign fails before it starts.
REALITY CHECK [12:11]
“The majority of female businesses, especially those owned by Black women and Hispanic women, don’t even get to a million dollars.”
The statistic most ambitious founders don’t want to hear and the planning required to cross the threshold.
EFFICIENCY HACK [26:32]
“That time it takes you to take something from 75% to 100% is sometimes time you might not get back and there is really no ROI. Sometimes you have to determine what is the goal and it’s not always perfectionism. It’s having the right solution.”
The time-management move every founder eventually learns. Ship the 75% and reclaim the hours.
CHAPTERS
Why inclusive marketing matters
00 : 00
Building a career in multicultural marketing
01 : 00
Why brands miss diverse consumer spending
05 : 02
Leadership and legacy through community impact
08 : 39
Challenges women entrepreneurs face
11 : 46
A business plan that pays you
13 : 47
Why personal branding matters
18 : 18
Time management and networking
25 : 39
AI is changing marketing and small business
30 : 25
Best advice for building a strong brand
35 : 35