President & CEO, Strategar

Yareli Esteban is a CEO, growth strategist, and trusted advisor to organizations navigating the intersection of brand, culture, and community impact. As President and CEO of Strategar, she leads a high-performing agency built to help brands connect authentically with diverse audiences while driving measurable business results.

With more than 25 years of experience across agency leadership and media including senior roles at Univision Yareli brings deep strategic insight and cultural intelligence to every engagement. Under her leadership, Strategar has scaled into a nationally recognized, high-growth firm, earning placement on the Inc. 5000 list, recognition from the Longhorn 100, and multiple honors from the Greater Dallas Hispanic Chamber of Commerce and the Dallas Fort Worth Minority Supplier Development Council, including Supplier of the Year distinctions.

Yareli is widely respected for helping enterprise, public sector, and mission driven organizations align brand strategy, media, and messaging with real world impact. Her work spans education, healthcare, food and agriculture, financial services, and public institutions advising leadership teams on how to build relevance, trust, and long term brand equity in an increasingly complex marketplace.

Key Professional Highlights

• CEO & Builder of a Nationally Recognized Growth Agency
  Founded and scaled Strategar into a strategy-led marketing firm serving enterprise brands, public institutions, and community-focused organizations.

• Strategic Authority in Multicultural & Community-Centered Marketing
  Advises leaders on brand positioning, media strategy, and audience engagement grounded in deep expertise in U.S. Hispanic demographics and cultural insight.

• Trusted Partner to Complex Organizations
  Led and managed initiatives for major brands and institutions including Kroger, Bank of America, Deloitte, Penn State Health, UT System, and multiple public agencies.